Marketing That Speaks, Engages, and Sells

I Develop Branding That Connects Marketing That Converts

Increased qualified lead generation

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Boosted website traffic

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Drove social community growth

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Turning Brands into Conversations

Let’s Make Your Brand Impossible to Ignore

Marketing can be overwhelming with shifting trends and endless options, but I help brands cut through the noise with clear messaging, smart strategies, and meaningful connections.

Great marketing is built on strong relationships—inside teams, with customers, and across industries. It doesn’t just sell; it starts conversations, builds trust, and maybe even makes people smile.

A Marketing Strategist Who Loves Helping Brands Shine

Hi, I’m Mariel Aranda, a Strategic Marketing Leader with a passion for turning ideas into impact.

With over 10 years of experience in brand building, content strategy, and data-driven marketing, I’ve helped businesses in education, SaaS, and healthcare grow their reach and engagement.

Whether it’s crafting high-impact campaigns, optimizing SEO content, or leading teams to success, I thrive on creating strategies that drive real results.

Let’s take your brand to the next level

Business, Creativity & a Pinch of Psychology: My Academic Path

I’ve always been drawn to the intersection of strategy, creativity, and human behavior—so my education reflects just that.

I hold a Bachelor’s in Marketing & Advertising and a Master’s in Administration (Tec de Monterrey), which gave me a solid foundation in business growth. My love for storytelling led me to pursue a Master’s in Digital Art & Animation (Universidad Politécnica de Cataluña), and my curiosity about human communication drove me to earn a Certification in NLP (Neuro-Linguistic Programming).

This blend of expertise allows me to craft marketing that not only drives results but also genuinely resonates with people.

My Strategic Approach To Achieve The Best Results

Crafting compelling brand messaging that resonates

Aligning brand identity across all touchpoints

Developing and executing strategic launch plans

Managing promotional campaigns and events

Developing content for brand narratives, websites, blogs, and media

Translating complex ideas into engaging, easy-to-digest content

Optimizing SEO, paid ads, and programmatic campaigns

Using automation and inbound marketing to boost engagement

Creating sales collateral and tools to support revenue growth

Developing targeted campaigns for B2B and B2C audiences

Recruiting, mentoring, and leading high-performing teams

Managing budgets and strategic planning for marketing initiatives

Nice Things Direct Managers Have Said About Me

“Mariel delegates, accomplishing all team objectives, remaining calm and collected despite ever-changing atmospheres. She has consistently demonstrated exceptional skills in strategic planning, project management, and team leadership, making a significant impact on the organization's success. Mariel possesses a unique ability to create innovative and effective marketing campaigns that not only align with our company's core values but also deliver measurable results. Her deep understanding of consumer behavior and data-driven decision-making have been instrumental in driving growth and increased engagement for our brand.”

“Her management style is rooted in empathy. Disciplined, diligent, and dedicated – she puts the company first.”

“Mariel is an amazing team player – well organized, understanding the company’s vision and direction. She is a strong communicator and leader who works well on solo and team projects.”

Mariel has an amazing personality and she is one of the greatest people I ever worked with! It was such a pleasure to have Mariel as part of my team, as she was not just a very skillful and an amazing team player, but also a very humanitarian and a big-hearted person that was both an idea-generator and a soul for the team. She provided an exceptional support to the company and continuously exhibited professionalism, honesty, and proactivity. She was always a very responsible and dedicated person at work that could handle multiple tasks at the same time and never let down our team expectations. Being very resourceful, Mariel willingly took over new responsibilities consistently giving many creative ideas at work. The projects Mariel was assigned to were great successes. She was not only a contributor but a true leader.

Creativity, Strategy & a Good Cup of Brainstorming

Please fill out the form —whether you need marketing help or just want to convince me that coffee is better than chocolate (good luck!)

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